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Happy Tuesday!    I just received information on some great (free) tele-seminars.  Click on the Topic titles to register…see you there!

Topic: The Transformational Power of Smart Trust
Date: Thursday, March 1
Time: 10 AM (PST) / 1 PM (EST)
Speakers:  Stephen M. R. Covey, Author, Smart Trust

Whether you want to get ahead or simply stay afloat in today’s world, understanding how to build trust in relationships is imperative.   Join this live webinar to hear Stephen M. R. Covey, author of Smart Trust, explain how the power of trust can transform your personal and professional life.

Topic: Hiring for Attitude
Date: Tuesday, February 28
Time: 10 AM (PST) / 1 PM (EST)
Speakers:  Mark Murphy (moderated by Patricia Wheeler)

In today’s marketplace, qualities that drive success have changed. Technical proficiency, once a guarantee of lifetime employment, is a commodity in today’s job market.  Attitude is what today’s companies are hiring for.  And not just any attitude; companies want attitudes that perfectly match their unique culture. Google and Apple are both great companies, but their cultures are as different as night and day.

Organizations pour thousands of dollars into creating brands, but when it comes to their employment brand and finding the people who actually have the right characteristics to succeed in their unique culture, they often look the other way.  Leadership IQ’s research discovered that 89% of the times new hires failed, it wasn’t because they didn’t have the right skills; it was because they didn’t have the right attitude to succeed.

During this 60-minute conference call we will be discussing the three points below plus fielding your specific questions:

  • How will the hiring landscape change in 2012 and beyond? 
  • Why do so many fail within the first 18 months on the job and what can be done about this?
  • How and where can companies find candidates with the right attitude?  What is the impact of social media?

A few years ago, while working at another investment bank, I received a random call from the head our division (I ran global communications for him). He told me that our CEO had just communicated his vision for a new aspirational culture which was to be based upon several core principles – all of which began with the letter ‘I’. These words became known as the ‘Five I’s’. Rigggght.

Anyway, at the time I was tasked with making sure that EVERYONE in our division knew what these Five I’s were. As ridiculous as the premise sounds, we did come up with some creative ways of accomplishing our goal – but that’s not really the point of this post. (If, however, you are curious about some the methods I used, shoot me a note and I’d be happy to share.)

No, the point of my post is actually this…. it just happened again! Today, I am at yet another large investment bank and was just told we’re going to use yet another set of words all beginning with the same letter, to describe our aspirational culture. Sure there are bigger problems in the world – war, hunger, poverty, global warming – but seriously folks, this must stop!

So I say this to all my tens of readers, please don’t lean on schtick or gimmicks when seeking to develop or improve a team or corporate culture. Rather, lean on honesty and transparency, talk about the real problems and how you’re going to address them, talk about how you’re going to engage employees in helping to solve the problems that are of concern to them, talk about the kind of place you want to be, and about what’s genuinely important to you and about what you value…I could go on, but you get the drift. Define your culture using conversational words that you can stand by through your actions and that (very important) your employees truly understand, can relate to and feel they can follow.

Rather than this…

Our core principles are…
Invigorate!
Innovate!
Investigate!
Inspire!

Work on developing something like this…

In our company we believe in respecting each other above all else, in working hard for our clients, in collaborating to solve problems and in taking care of our people.

Just put down the dictionary and the thesaurus and TALK to people, in a genuine way, about the kind of place you’d like to become. Then once you’re done, work to ensure you are living and breathing that vision, and make decisions that lead everyone down that aspirational path (i.e. don’t preach ‘communication’ and spend all day in your office with the door closed) What’s the point of that?

If you can start with a statement that people can relate to, I guarantee your folks will feel way more Invigorated and Inspired by that than by all the ‘I’ words you can dig out of the dictionary.

Except maybe ‘Ice Cream’ – which actually works every time.

p.s.  I made it to Freshly Pressed today!  So exciting!  Thank you all for reading and if you like what you read please comment, subscribe or share via the links below.  Thanks again!

June 2017
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