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Happy Tuesday!    I just received information on some great (free) tele-seminars.  Click on the Topic titles to register…see you there!

Topic: The Transformational Power of Smart Trust
Date: Thursday, March 1
Time: 10 AM (PST) / 1 PM (EST)
Speakers:  Stephen M. R. Covey, Author, Smart Trust

Whether you want to get ahead or simply stay afloat in today’s world, understanding how to build trust in relationships is imperative.   Join this live webinar to hear Stephen M. R. Covey, author of Smart Trust, explain how the power of trust can transform your personal and professional life.

Topic: Hiring for Attitude
Date: Tuesday, February 28
Time: 10 AM (PST) / 1 PM (EST)
Speakers:  Mark Murphy (moderated by Patricia Wheeler)

In today’s marketplace, qualities that drive success have changed. Technical proficiency, once a guarantee of lifetime employment, is a commodity in today’s job market.  Attitude is what today’s companies are hiring for.  And not just any attitude; companies want attitudes that perfectly match their unique culture. Google and Apple are both great companies, but their cultures are as different as night and day.

Organizations pour thousands of dollars into creating brands, but when it comes to their employment brand and finding the people who actually have the right characteristics to succeed in their unique culture, they often look the other way.  Leadership IQ’s research discovered that 89% of the times new hires failed, it wasn’t because they didn’t have the right skills; it was because they didn’t have the right attitude to succeed.

During this 60-minute conference call we will be discussing the three points below plus fielding your specific questions:

  • How will the hiring landscape change in 2012 and beyond? 
  • Why do so many fail within the first 18 months on the job and what can be done about this?
  • How and where can companies find candidates with the right attitude?  What is the impact of social media?

The other day I was thinking, ‘You know what?  People, umm, OK, fine, I, should consume less and create more.’   Behind the thought was the feeling that consumption is in a way a pretty lazy, self-centered and really distracting exercise, and doesn’t do a thing to advance your presence, or your contribution, in the world.  Creating is more work, but brings far more joy than any amount of things ever could.  And so, for me, it was a simple reminder to make an effort to create whenever I possibly can.

I think its a cool mantra.  It’s no aum or anything, but still…  I promptly tacked the phrase up in my office.

About a day later, curious to see if anyone out on the Internets shared the brilliance of my insight (cough) I tapped my new motto into Google and remarkably (OK maybe not THAT remarkably) found that not only had other folks at some point had the same epiphany, but a talented and like-minded soul from Nebraska actually took the phrase to heart and used it to create a pretty neat quotations site that’s well, pretty neat.   I think that’s what you call serendipity.    www.consumelesscreatemore.com

By the way, the pic that adorns this post is Flannery O’Connor, and I included it simply because I love her soooo much and because she had such grit, brilliance and tenacity.  This is my favorite picture of her.  I always imagine she’s watching her peacocks, and that I’m in the rocking chair to her right sipping a tall lemonade and not really speaking in that, we’re-so-like-minded-we-don’t-need-to-ruin-it-with-words, kind of way.   Ya I know.

Oh, and here’s my favorite quote by Ms. O’Connor, which I’ve pretty much come to know by heart.  It reminds me to conquer the monsters, of consumption or otherwise, and to just go create something.

“When I sit down to write, a monstrous reader looms up who sits down beside me and continually mutters, ‘I don’t get it, I don’t see it, I don’t want it.’ Some writers can ignore this presence, but I have never learned how.” 

Seth Godin posted a great list of ways to generate blog traffic – I’m perusing and think I’m on the right track. So much to learn!

Props to Seth for this…

• Use lists.
• Be topical… write posts that need to be read right now.
• Learn enough to become the expert in your field.
• Break news.
• Be timeless… write posts that will be readable in a year.
• Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
• Share your expertise generously so people recognize it and depend on you.
• Announce news.
• Write short, pithy posts.
• Encourage your readers to help you manipulate the technorati top blog list.
• Don’t write about your cat, your boyfriend or your kids.
• Write long, definitive posts.
• Write about your kids.
• Be snarky. Write nearly libelous things about fellow bloggers, daring them to
respond (with links back to you) on their blog.
• Be sycophantic. Share linklove and expect some back.
• Include polls, meters and other eye candy.
• Tag your posts. Use del.ico.us.
• Coin a term or two.
• Do email interviews with the well-known.
• Answer your email.
• Use photos. Salacious ones are best.
• Be anonymous.
• Encourage your readers to digg your posts. (and to use furl and reddit).
Do it with every post.
• Post your photos on flickr.
• Encourage your readers to subscribe by RSS.
• Start at the beginning and take your readers through a months-long education.
• Include comments so your blog becomes a virtual water cooler that feeds itself.
• Assume that every day is the beginning, because you always have new readers.
• Highlight your best posts on your Squidoo lens.
• Point to useful but little-known resources.
• Write about stuff that appeals to the majority of current blog readers–like
gadgets and web 2.0.
• Write about Google.
• Have relevant ads that are even better than your content.
• Don’t include comments, people will cross post their responses.
• Write posts that each include dozens of trackbacks to dozens of
blog posts so that people will notice you.
• Run no ads.
• Keep tweaking your template to make it include every conceivable
bell or whistle.
• Write about blogging.
• Digest the good ideas of other people, all day, every day.
• Invent a whole new kind of art or interaction.
• Post on weekdays, because there are more readers.
• Write about a never-ending parade of different topics so you don’t
bore your readers.
• Post on weekends, because there are fewer new posts.
• Don’t interrupt your writing with a lot of links.
• Dress your blog (fonts and design) as well as you would dress yourself
for a meeting with a stranger.
• Edit yourself. Ruthlessly.
• Don’t promote yourself and your business or your books or your projects
at the expense of the reader’s attention.
• Be patient.
• Give credit to those that inspired, it makes your writing more useful.
• Ping technorati. Or have someone smarter than me tell you how to do
it automatically.
• Write about only one thing, in ever-deepening detail, so you become definitive.
• Write in English.
• Better, write in Chinese.
• Write about obscure stuff that appeals to an obsessed minority.
• Don’t be boring.
• Write stuff that people want to read and share.

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