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Working on a town hall presentation these days and stumbled across a neat quotations site called World of Inspiration.

Actually found a bunch I haven’t heard (which is really saying something)….like this one…“Just because something is easy to measure doesn’t mean it’s important.”  Seth Godin.

Speaking of Seth Godin…have you heard of The Domino Project?   I’m in love with this site and concept – changing the way books are created, sold and sent out into the world.  I, of course, have all the books and they are, of course, all great and highly recommended.   I haven’t read ‘We’re All Weird’ yet but with that title alone, c’mon, you know it’s gonna be great.   Oh and the cover is amazing, as all their covers are.

Oh and to all my tens of readers, sorry I haven’t posted in what feels like forever.   In recent months I actually started a new job and well, it’s been so beezy.   Anyway, I promise to share more frequently particularly as the new job has caused me to come up with a whole slew of snazzy new communication and engagement initiatives.  Fun, fun, fun.

Complete non-sequitur…

Here is a picture of our Havanese Rudy…I know, so cute right?


Below are my favorite tweets of the weekend so far, care of @fastcompany, @IncMagazine and @thisissethsblog…enjoy!   

  • Facebook backlash: Who wants 500 friends when you can’t find someone to love? @BruceNussnbaum
  • Change Generation: Interview w/Blake Mycoskie, Founder & Chief Shoe Giver of @TOMSshoes   (sigh…)
  • What’s the most effective way to communicate an essential point? CEO of Jensen Group answers today’s #30SecMBA
  • Give your boss a hug and kiss (OK, maybe just a handshake) because it’s National Boss Day!
  • Slideshow! Leadership Lessons From @MadMen_AMC
  • Do you have a habit of sending e-mails that freak out your staff? A solution:
  • Pretty much everything Seth Godin posts is brilliant – but I particularly like this one on ‘heroes and mentors’ 

Read the rest of this entry »

Seth Godin posted a great list of ways to generate blog traffic – I’m perusing and think I’m on the right track. So much to learn!

Props to Seth for this…

• Use lists.
• Be topical… write posts that need to be read right now.
• Learn enough to become the expert in your field.
• Break news.
• Be timeless… write posts that will be readable in a year.
• Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
• Share your expertise generously so people recognize it and depend on you.
• Announce news.
• Write short, pithy posts.
• Encourage your readers to help you manipulate the technorati top blog list.
• Don’t write about your cat, your boyfriend or your kids.
• Write long, definitive posts.
• Write about your kids.
• Be snarky. Write nearly libelous things about fellow bloggers, daring them to
respond (with links back to you) on their blog.
• Be sycophantic. Share linklove and expect some back.
• Include polls, meters and other eye candy.
• Tag your posts. Use
• Coin a term or two.
• Do email interviews with the well-known.
• Answer your email.
• Use photos. Salacious ones are best.
• Be anonymous.
• Encourage your readers to digg your posts. (and to use furl and reddit).
Do it with every post.
• Post your photos on flickr.
• Encourage your readers to subscribe by RSS.
• Start at the beginning and take your readers through a months-long education.
• Include comments so your blog becomes a virtual water cooler that feeds itself.
• Assume that every day is the beginning, because you always have new readers.
• Highlight your best posts on your Squidoo lens.
• Point to useful but little-known resources.
• Write about stuff that appeals to the majority of current blog readers–like
gadgets and web 2.0.
• Write about Google.
• Have relevant ads that are even better than your content.
• Don’t include comments, people will cross post their responses.
• Write posts that each include dozens of trackbacks to dozens of
blog posts so that people will notice you.
• Run no ads.
• Keep tweaking your template to make it include every conceivable
bell or whistle.
• Write about blogging.
• Digest the good ideas of other people, all day, every day.
• Invent a whole new kind of art or interaction.
• Post on weekdays, because there are more readers.
• Write about a never-ending parade of different topics so you don’t
bore your readers.
• Post on weekends, because there are fewer new posts.
• Don’t interrupt your writing with a lot of links.
• Dress your blog (fonts and design) as well as you would dress yourself
for a meeting with a stranger.
• Edit yourself. Ruthlessly.
• Don’t promote yourself and your business or your books or your projects
at the expense of the reader’s attention.
• Be patient.
• Give credit to those that inspired, it makes your writing more useful.
• Ping technorati. Or have someone smarter than me tell you how to do
it automatically.
• Write about only one thing, in ever-deepening detail, so you become definitive.
• Write in English.
• Better, write in Chinese.
• Write about obscure stuff that appeals to an obsessed minority.
• Don’t be boring.
• Write stuff that people want to read and share.

July 2018
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