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Happy Tuesday!    I just received information on some great (free) tele-seminars.  Click on the Topic titles to register…see you there!

Topic: The Transformational Power of Smart Trust
Date: Thursday, March 1
Time: 10 AM (PST) / 1 PM (EST)
Speakers:  Stephen M. R. Covey, Author, Smart Trust

Whether you want to get ahead or simply stay afloat in today’s world, understanding how to build trust in relationships is imperative.   Join this live webinar to hear Stephen M. R. Covey, author of Smart Trust, explain how the power of trust can transform your personal and professional life.

Topic: Hiring for Attitude
Date: Tuesday, February 28
Time: 10 AM (PST) / 1 PM (EST)
Speakers:  Mark Murphy (moderated by Patricia Wheeler)

In today’s marketplace, qualities that drive success have changed. Technical proficiency, once a guarantee of lifetime employment, is a commodity in today’s job market.  Attitude is what today’s companies are hiring for.  And not just any attitude; companies want attitudes that perfectly match their unique culture. Google and Apple are both great companies, but their cultures are as different as night and day.

Organizations pour thousands of dollars into creating brands, but when it comes to their employment brand and finding the people who actually have the right characteristics to succeed in their unique culture, they often look the other way.  Leadership IQ’s research discovered that 89% of the times new hires failed, it wasn’t because they didn’t have the right skills; it was because they didn’t have the right attitude to succeed.

During this 60-minute conference call we will be discussing the three points below plus fielding your specific questions:

  • How will the hiring landscape change in 2012 and beyond? 
  • Why do so many fail within the first 18 months on the job and what can be done about this?
  • How and where can companies find candidates with the right attitude?  What is the impact of social media?

You may or may not have heard that Vlogs (or video blogs) are ‘the new black’ of internal communications. If you haven’t, then you heard it here first!  Hooray for me.   Anyway, I know first hand that Vlogs or video blogs can be a very powerful tool to engage and inform your employees.

I have actually produced a few internal Vlog initiatives with great success as part of my communications plans. Based on that experience, here’s list of things I think need to be considered before picking up a camera and popping some powder on your boss’ nose:

  1. First, ask the obvious question – what’s the goal? For example if your goal is to heighten transparency, get your time-strapped leadership out in front of the troops more often, keep the team informed and engaged during a complex time or simply want to demystify an initiative – a Vlog might be the perfect tool.
  2. Is this the right platform for your particular leadership? I can’t emphasize this enough. Focusing on the ‘right’ platform and content for your leader(s) is absolutely critical. Honestly assess your leadership and maybe do a test run or two to ensure they’re fully comfortable in front of the camera. Remember that successfully positioning your leadership will result in greater trust in your judgment, and ultimately in stronger support for your communications initiatives. Don’t let them fail or God forbid be embarrassed, or I can guarantee they’ll never trust you again.
  3. If that panicked warning caused you to take pause, don’t lose heart. Vlogs can be very effective in other ways – think of community building initiatives like employee vlogs, a regional series, philanthropic event reporting and on and on. A casual home movie style of a vlog could be just what you need to create a sense of team in your organization.
  4. Ensure a clear purpose and commitment to transparency. Make sure employees know why you’re doing a Vlog (vs. email etc). And differentiate this platform as representing the height of transparency and ‘unfiltered’ communication.
  5. If measuring viewership is key – send to web link vs. access via email. Natch.
  6. Openness to two way dialogue. As with most platforms, ensure folks know how they can get in on crafting the content, and basically ‘being heard.
  7. Maintain an archive – and share the link periodically. Folks that are late to the party might want to see what they’ve missed. I’ve also found this useful when I’ve received requests from other internal organizations that were seeking to mimic this platform.
  8. Be creative, have fun. Fairly obvious, I know, but still worth mentioning. See Pt. 3 above – find unique locations to film – rotate featured speakers – choose a large topic and break it down into a chapter series etc. etc. Remember, this can be a very fun, inexpensive and powerful tool if used correctly…AND you’ll be the creative genius who made it all happen.

If you have any questions, are still unsure if a Vlog is the right tool for your needs, or have some practical questions on the actual filming process, feel free to ping me. I love talking about this stuff!

So, I attended a ‘women’s networking’ event last night and in doing so I managed to confirm that…                                 

A) I don’t care for ‘women only’ events and…

B) I will never be comfortable wearing a name badge that insists you ask me about ‘blank’.    As in, “Hi my name is Joanie!   Ask Me about that time I was forced to go to a women’s networking event.”

Anyway, I don’t like ’em.  

Ah, but what I DO like is finding ever more brilliant resources that give me a fresh perspective and some new ideas.    As promised let the sharing continue!

  • The factor that separates the men from the boys in Lean Manufacturing is the level of engagement or involvement of the workforce in process improvement efforts.   In this short video Richard Rahn and Gerard Leone from Leonardo Group Americas offer some suggestions for launching an employee engagement effort.   LOVE THIS video!  So practical, measurable and immediately applicable.
  • Campbell’s Soup Company employee engagement essays. Who doesn’t like soup???    NOTE:  To access these papers, you’ll need to create an account.  It’s free, but the ‘toll’ is you need to ‘donate’ a paper of your own.   If you’d rather not…
  • Here’s an article about how Doug Conant, Campbell’s President and CEO, turned the company around.    Love how he views ‘trust’ as the foundation of their people strategy.
  • Some great vids on Social Media can be found here

You know, you have to be careful about assuming you fully understand the opportunities present within social media.   To really (I mean really) understand the value and potential of social media, you’ve got to follow the gurus, do your homework and as Gary Vaynerchuk says – live it and taste it.   The more I learn, the more fascinating I find this stuff and the more fun I have thinking of ways to unlock this potential within my current scope of influence.  

How about you?

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