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I had a great week.  Westminster Dog Show on Monday and Tuesday – very cool.  A three day work week – got some good work done, and met some awesome people.  Oh, and if you didn’t notice, THE Nancy Duarte commented on my blog!   I seriously almost plotzed.

Oh and now it’s a beautiful, cool, breezy and sunny, East Coast day AND a three day weekend.   I’m sitting in my (home) office listening to my puppies snore and thinking…God is good my friends, God is good.

So today – nothing really work related, was just feeling good and thought I’d share some ‘happy’ in video form.

Enjoy and have a great weekend!

 

 

 

 

 

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You may or may not have heard that Vlogs (or video blogs) are ‘the new black’ of internal communications. If you haven’t, then you heard it here first!  Hooray for me.   Anyway, I know first hand that Vlogs or video blogs can be a very powerful tool to engage and inform your employees.

I have actually produced a few internal Vlog initiatives with great success as part of my communications plans. Based on that experience, here’s list of things I think need to be considered before picking up a camera and popping some powder on your boss’ nose:

  1. First, ask the obvious question – what’s the goal? For example if your goal is to heighten transparency, get your time-strapped leadership out in front of the troops more often, keep the team informed and engaged during a complex time or simply want to demystify an initiative – a Vlog might be the perfect tool.
  2. Is this the right platform for your particular leadership? I can’t emphasize this enough. Focusing on the ‘right’ platform and content for your leader(s) is absolutely critical. Honestly assess your leadership and maybe do a test run or two to ensure they’re fully comfortable in front of the camera. Remember that successfully positioning your leadership will result in greater trust in your judgment, and ultimately in stronger support for your communications initiatives. Don’t let them fail or God forbid be embarrassed, or I can guarantee they’ll never trust you again.
  3. If that panicked warning caused you to take pause, don’t lose heart. Vlogs can be very effective in other ways – think of community building initiatives like employee vlogs, a regional series, philanthropic event reporting and on and on. A casual home movie style of a vlog could be just what you need to create a sense of team in your organization.
  4. Ensure a clear purpose and commitment to transparency. Make sure employees know why you’re doing a Vlog (vs. email etc). And differentiate this platform as representing the height of transparency and ‘unfiltered’ communication.
  5. If measuring viewership is key – send to web link vs. access via email. Natch.
  6. Openness to two way dialogue. As with most platforms, ensure folks know how they can get in on crafting the content, and basically ‘being heard.
  7. Maintain an archive – and share the link periodically. Folks that are late to the party might want to see what they’ve missed. I’ve also found this useful when I’ve received requests from other internal organizations that were seeking to mimic this platform.
  8. Be creative, have fun. Fairly obvious, I know, but still worth mentioning. See Pt. 3 above – find unique locations to film – rotate featured speakers – choose a large topic and break it down into a chapter series etc. etc. Remember, this can be a very fun, inexpensive and powerful tool if used correctly…AND you’ll be the creative genius who made it all happen.

If you have any questions, are still unsure if a Vlog is the right tool for your needs, or have some practical questions on the actual filming process, feel free to ping me. I love talking about this stuff!

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